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Case Study: 2 Months, 23x Return
How a local land clearing company used paid ads to take control of their schedule — and turned $3,122 into $71,641 in booked jobs in 2 months.
Local FORESTRY MULCHING COMPANY
Real Results
The Situation: Zero Control Over Incoming Jobs…
This land clearing company was doing solid work and getting steady referrals. Everything came from word of mouth. That worked — until it didn't.
Here's the truth about referrals: they're great, the absolute best actually, but they have no "more" button. You take what comes in, when it comes in. Period.
The Problem
No control over when they stayed busy or where their next work was coming from
The Solution
Take back control with a predictable & simple ads system to bring in steady, predictable work
The Decision
Give paid ads a real shot and see what happens
The Approach: Simple Beats Complicated
Instead of advertising everything a land clearing company can do, our ads focus on one clear job type with clear outcomes — forestry mulching. Simple. Focused. Profitable.
Pick One Service
Forestry mulching became the hero. Not concrete, not excavation, not five different things. One service that people understood and wanted.
Set Small Budget
The ad budget stayed small and steady: $50 per day on Facebook. No huge risk, no gambling. Just consistent, predictable spending.
Our proven ads strategy
Our belief at Booked Solid Co. is this: ads aren't magic. There are real people on the other side of the screen, and our strategy is based around bringing in quality leads consistently.

Why this matters: When you try to sell everything, you sell nothing. Focus wins. Every single time.
What Changed: From Waiting to Winning
Once the ads were running, they weren't guessing anymore. They had something referrals could never give them: control.
When they wanted more work coming in, they now have a "more" button. Literally. With the ads.
Ads = Choice
Decide when you want to be busy, not hope that you will be
Ads = Predictability
No guessing where your next jobs are coming from
Ads = Confidence
Stop worrying about gaps in your schedule or slow seasons
Ads = Control
No more sitting around wondering when the phone will ring
Results
Numbers Don't Lie
Over about two months (July 5 – September 9), here's exactly what happened when they committed $50 per day to Facebook ads:
$3,122
Total Ad Spend
Small, consistent daily budget over 62 days
70
Inbound Leads
Quality prospects who knew what they wanted
$38.51
Cost Per Lead
Less than the cost of lunch for a qualified lead
$71,641
Jobs Booked
Real revenue from real projects, not projections
23x
Return on Ad Spend
For every dollar spent, $23 came back in booked work

What this means: This isn't theory. This is what happens when you stop waiting for referrals and start taking control of your pipeline with a focused, simple paid ads strategy.
The Takeaway: Control Your Schedule
Paid ads didn't replace word of mouth. Nobody said they would. Referrals are still the best leads you'll ever get.
But here's what ads did give this land clearing company: control.
Instead of hoping the phone would ring, they had a simple way to bring work in when they needed it — and keep their schedule full on their terms. That's the difference between reacting to your business and running it.
Turn Leads On or Off
Need more work? Scale up. Booked out? Dial it back. You decide.
Plan Your Year
No more feast or famine. Build the schedule you actually want.
Grow with Confidence
When you control your leads, you control your growth. Simple as that.
Ready to take control of your schedule?
Stop waiting for referrals and start deciding when you're busy. Paid ads give land clearing companies like yours the power to fill your calendar on your terms.
I’m Holly, your Wisconsin ads gal.
The first time I ran Facebook ads for my family’s land clearing business, it was like flipping a switch. One week we were waiting on word-of-mouth; the next, lead flow was pouring in. Predictable jobs on the books. A fat flex of an ROI on the ad spend.
I bottled up what worked and turned it into a clean, repeatable system: ads that bring in local, high-quality leads and a dashboard that shows the numbers in plain English—leads → bids → booked jobs.
I may look more “Midwest nice” than corporate marketer, but don’t let that fool you. On the inside, I’m ruthless about ROI.
You don’t need dense marketing theory; you just need your schedule booked out.
We exist for one reason: to get your land business booked solid — and handle the marketing for you so you keep focusing on what you do best.
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